Healthcare Brand

In the changing face of the healthcare world, Care New England wanted to revamp their reputation in the region. Changing from the corporate umbrella for the hospital system to the overall organization that provided care to the community in all stages of life.

This was a complete project that started with focus groups both internal and external. In the design phase everything was on the table with the demand of keeping costs down the only limit. Once all the design and messaging was completed an interactive campaign was run internally to gain employee acceptance prior to launching to the public. This proved to be the best way to handle it as the entire process was positive every step of the way.

Logo, website, videos, tv, digital ads, print templates, and signage were some of the main items created.